Only got a few minutes?
Key Takeaways
Your brief summary of the key points. Continue reading to understand more about the Polestar ITSM simulation
The Polestar ITSM Simulation, now owned by Sunburst Simulations, is an immersive learning tool used to provide an experiential understanding of IT Service Management best practices. It is designed to simulate the application of these practices in a retail business setting to maximize performance and support digital transformation.
Participants play various roles across business and IT teams, starting in a siloed environment, and through various rounds, learn to collaborate, align priorities, and mature processes for improved business outcomes. Each round is marked by reviews, self-discovery moments, facilitation, and detailed planning, promoting a culture of continuous improvement.
The simulation aligns with both ITIL v3 and v4 frameworks, covering key stages, functions, and processes of the service lifecycle. The updated alignment with ITIL v4 focuses on agile ITSM execution, value stream mapping, and the strategic capability of ITSM to deliver business value.
Benefits of the Polestar ITSM simulation include raising awareness and engagement, enabling risk-free decision-making and problem-solving, and increasing adoption of ITSM practices. It has been used for leadership strategy alignment, ITSM transformation programs, targeted improvements, and team-building events, and is capable of providing powerful insights for driving ITSM initiatives in participants' own workplaces.
WHAT IS THE POLESTAR ITSM SIMULATION - TOP QUESTION FROM GOOGLE
What is the Polestar ITSM Simulation
Polestar ITSM is a highly immersive simulation that brings to life the challenges of implementing Service Management best practices in the context of a realistic and interactive scenario. This unique experiential learning approach creates accelerated understanding of Service Management and is often used to support digital transformation.
How does the Polestar ITSM Simulation Work
A facilitated in-room event, the Polestar ITSM simulation is designed to demonstrate the benefits of applying Service Management best practices (e.g., ITSM, ITIL, Lean) to maximize performance within a simulated retail business (Polestar).
The Objectives
The objective of the Polestar business is to generate maximal revenue, profitability, and customer satisfaction by driving operational efficiencies via a blend of successful interventions. The business is underpinned by several key products and services that are highly dependent on IT to operate effectively. When IT is unavailable, or slow to respond, the business is impacted.
Participants play a variety of roles across Business, IT Service Desk, IT Operations, and IT Development teams. In the early stages, the organization is siloed, but participants quickly start to collaborate to align priorities and blend processes, tools, and systems with the goal of driving the business forward.
The simulation is delivered over several rounds, and typically, in the first round, participants will experience the following:
- Sub-optimal business performance
- Teams working hard but not set up for success or seeing positive results
- Low customer satisfaction scores
- A chaotic and highly reactive experience

The event is driven throughout by a culture of continuous improvement aligned to best practices, with each trading period (round of the game) punctuated by a series of reviews, self-discovery (“Aha!” moments), expert facilitation, and detailed planning.
By the end of Round 4, and the simulation close, groups typically:
- Collaborate towards a common vision and set of goals
- Mature best practices, systems, and processes
- Breakdown down organizational silos
- Experience an ITSM transformation journey
- Understand what it takes to deliver successful business outcomes
How does the Polestar ITSM Simulation align to ITIL and ITSM
Polestar ITSM has a proven track record as the world’s leading ITSM and ITIL simulation supporting many of the world’s largest and most complex enterprises globally.
The true value of experiential simulations lies in the connections between the experiences and actions of the participants and the corresponding experiences and actions evident in the real world. The simulation has been designed to provide an abstracted – but compelling – demonstration of the organizational, process, and product issues that exist at the enterprise level.
ITIL v3 Alignment
Polestar ITSM is fully aligned with the ITIL v3 framework. Coverage includes but is not limited to:
- 5 KEY STAGES of the service lifecycle (Service Strategy, Service Design, Service Transition, Service Delivery and Continual Service Improvement)
- 4 FUNCTIONS (Service Desk, Application Management, Technical Management and Operations Management
- 26 PROCESSES

Ordinarily, the Polestar ITSM facilitator will focus on those areas, processes, and functions most relevant to the audience. Some Polestar ITSM partners deliver the ITSM simulation as part of their ITIL v3 courses.
ITIL v4 Alignment
The Polestar ITSM simulation has been updated to align with the ITIL v4 framework in order to ensure that:
- ITSM is executed in a more agile way
- Participants understand value stream mapping
- There is an increased focus on ITSM as a strategic capability in order to deliver business value
- Key stakeholders understand and adopt ITIL v4
What are the benefits of using the Polestar ITSM simulation
Fundamentally, the simulation is designed to win ‘Hearts and Minds’ and enable participants to experience a multi-year ITSM transformation in a single day. The simulation resonates with a variety of stakeholder profiles (from CIO to Service Desk Agent), and the messaging can be aligned to relate to the customer’s own current challenges.
As part of an overall ITSM transformation program, the ITSM simulation can drive a significant increase in awareness, engagement, and adoption.
Polestar ITSM can be applied to a variety of use cases, including:
- Leadership strategy alignment events
- As part of an overarching ITSM transformation program
- Targeted improvements across all IT support teams
- Team building events (particularly cross-function)
Throughout the event, powerful parallels are drawn to the current challenges, opportunities, and next steps that most organizations must take to propel their ITSM initiatives to the next level, providing a significant game-changing experience by increasing adoption and momentum in driving change. Polestar ITSM:
- Provides the opportunity for participants to solve ITSM-related challenges through repetition and reinforcement
- Allows for risk-free business decision-making, strategizing, and problem-solving
- In addition to ‘winning hearts and minds’, participants will draw on their own experience, and take home best practices, techniques, strategies, and ideas that will help to drive transformation back in their own workplace.
Who owns the Polestar ITSM Simulation
Polestar ITSM (originally developed by G2G3) is currently owned by Sunburst Simulations Limited (www.sunburst-simulations.com/) as part of their portfolio of leading business simulations. Over 250,000 people, at many of the world’s biggest corporations, have had breakthrough insights through their award-winning Polestar ITSM and DevOps simulations.
Sunburst licenses the simulation to delivery partners globally.
“As a Sunburst premier partner, we believe that Polestar ITSM continues to lead the world with a proven global track record at supporting transformation across some largest and most complex enterprises. In our opinion, no other event (virtual or otherwise) comes close to delivering the value offered by Sunburst’s Polestar ITSM Simulation as an immersive experience”.
– Stuart Laing, Head of Delivery, Simplayfi
Summary
In summary, ITSM simulations navigate complex real-world challenges through engaging gameplay, typically supported by an industry expert facilitator, and are often used as key components of enterprise IT transformation programs.
ITSM simulations can also be used as part of other change management tactics and strategies to help raise awareness, increase engagement, enhance knowledge retention, and to drive adoption of ITSM best practices in a highly engaging, proven, and innovative way.
Is your organization currently looking for ITSM training or trying to win ‘hearts and minds’ to drive IT transformation? Are you looking to break down organizational silos and expand the ITSM conversation beyond traditional reactive, fire-fighting activities towards a more agile and proactive business partner? If so, why not reach out to us for a chat?
About Simplayfi
At Simplayfi, we have over 15 years of experience supporting large complex organizations globally in leveraging experiential business simulations to engage their teams and drive cultural change and business transformation.
Customer Excellence Simulation
A dynamic journey to customer loyalty, growth, and advocacy.
Polestar ITSM Simulation
A high-impact way to create breakthrough understanding of ITSM.
The
DevOps Simulation
An interactive experience demonstrating the business value of DevOps.
Email us to book a 30-minute free consultation with one of our industry experts to discuss your specific challenges and explore potential business simulation solutions that may support your current initiatives.
Subscribe
Want to stay in touch?
Subscribe to our newsletter and never miss out on important updates and latest news
Stuart Laing
Based in Scotland, Stuart has been developing business simulations and games for over 15 years for some of the worlds leading enterprises.
Related Posts
May 16, 2023
Top 7 Business Simulation Benefits
Business simulations provide a practical and engaging learning experience,…
May 9, 2023
G2G3 Evolution: The Old King Has Fallen, But a New Reign Begins
Have you ever wondered what happened to G2G3, the leading provider of…
April 4, 2023
Putting Empathy at the Core: A New Model for Customer Excellence
In the world of service management, terms like customer support, customer…