G2G3 Evolution: The Old King Has Fallen, But a New Reign Begins

In 2016, Capita, a UK-based business process outsourcing and professional services company, announced the acquisition of G2G3. The acquisition was part of Capita’s strategy to enhance its digital and technology capabilities and expand its range of services.

G2G3’s expertise in delivering innovative and engaging simulations to enhance workforce skills and improve business outcomes was seen as a strategic fit with Capita’s existing business. The acquisition also strengthened Capita’s ability to offer end-to-end digital transformation solutions to its clients, from design and implementation to training and change management.

G2G3 continued to operate as a separate business unit within Capita, retaining its brand identity. The acquisition enabled G2G3 to leverage Capita’s global reach and resources to expand its offerings and accelerate its growth.

The vision was to provide G2G3 with the resources to enter new markets and expand its customer base, working with a wider range of clients across industries and geographies.
Overall, the acquisition of G2G3 by Capita was a strategic move that brought together two leading companies in their respective fields, creating a stronger and more diversified offering for clients seeking digital transformation and skills development solutions.

Despite the immense value continuously demonstrated by the G2G3 portfolio of simulations in supporting global transformation and enterprise change, without the bold, innovative leadership that made G2G3 a global success, sadly, the vision was never realized.

Capita released the simulation portfolio to Sunburst Simulations on 1st April 2022.

Sunburst Simulations took over the G2G3 portfolio in early 2022, with a vision of continuing to support and grow an extensive global network of delivery partners and market demand. In addition, Sunburst recognised the need to modernise and extend the portfolio to meet current global challenges whilst maintaining the essence of what made the G2G3 simulations incredible learning experiences and transformational tools: providing employees with opportunities to develop new skills and knowledge in a fun and engaging way, helping organizations create a culture of continuous learning and development.

Stu McDonald, Director of Sunburst, and Head of Software at G2G3 for many years:

Our simulations are of enormous and unique value to our Clients and Partners: they’re hugely impactful; they connect with people in a way that is impossible to achieve by other means and – crucially – they’re fun!

Our simulations command great enthusiasm and loyalty from our clients. So much so that we regularly get contacted by people who participated in a sim years ago, and they still vividly remember the experience, and see how it can enable them to illustrate the way forward in their current situation.

Knowing all this, it was a very easy decision for me to seize the opportunity to revitalise the G2G3 portfolio. I’m very excited about the future of experiential learning: we have just begun to scratch the surface of the transformations that we can help our clients achieve through our experiences.

Polestar ITSM (IT Service Management) simulation

Draws on powerful parallels with the current challenges, opportunities, and next steps that most organizations must take to propel IT service management to the next level, providing a significant game-changing experience by increasing adoption and momentum in driving change.

Esprit Ways Of Working / DevOps / Agile simulation

Demonstrates the business value and positive impact of applying the principles of DevOps and Agile to an organization’s ways of working, breaking down silos and “shifting left.”

PPM simulation

Used to accelerate understanding, involvement, and acceptance of Project and Portfolio Management best practices in organizations

Cloud simulation

Used by large enterprises and cloud vendors looking to bring to life the benefits of cloud computing and illustrate the benefits and trade-offs involved in choosing a cloud strategy.

As a strategic partner of Sunburst, Simplayfi is committed to delivering world-class solutions to our clients to support their transformation journeys. We worked closely with G2G3 and now Sunburst for many years, building a strong and mutually beneficial relationship that benefits our clients.

As a strategic partner, we can offer a level of simulation customization and personalization to meet unique client needs and challenges. We work closely with Sunburst to develop bespoke simulations that meet those needs.

Whether designing a custom simulation or creating a personalized training program, we are committed to delivering the best possible outcome.

Our dedicated team has decades of experience in helping Fortune 500 and global enterprises transform their ways of working using simulations and associated consulting services.