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We can help your organization deliver better business outcomes using innovative approaches


Simplayfi help global enterprises navigate complex business challenges and transformation using world-leading simulations and associated consulting services.

We specialize in delivering better business outcomes through a growing portfolio of business simulations. Our global delivery capability is ready to help organizations drive transformation across a range of business functions and disciplines.

Our current portfolio of experiential learning workshops includes our own Customer Excellence simulation, as well as Sunburst’s (formerly G2G3) Polestar IT Service Management, and DevOps simulations.

Our dedicated team has decades of experience in helping many of the world’s leading brands and partners. Companies including HP, IBM, Microsoft, and ServiceNow have used and benefited from these business simulation technologies globally.

Our Guiding Principles

At Simplayfi we're passionate about delivering value for our customers and partners.


We put our customers first with the confidence that our own success will follow.


Articulating a clear vision is always the first step in executing an effective strategy.


Driving alignment, engagement, and adoption is critical to bringing people on the journey.


Average years in the simulations industry

Designing, developing, and delivering simulations to drive business transformation.


Cities where we’ve delivered simulations globally

An unrivalled simulations delivery track record, increasing with our expanding portfolio.


Fortune 100 companies our team has helped

Our consultants have worked with the largest and most complex organizations around the world.

Our experience

Our Simplayfi team has significant consulting experience, helping Fortune 500, and global enterprises transform their ways of working using simulations and associated consulting services.

Meet a couple of our Simplayfi experts

Head of Delivery

Stuart Laing

Stuart has over 12 years’ experience in the design, development and delivery of advanced education, communication and cultural change experiences that underpin improved business performance across public and private sector businesses and organizations. Prior to starting with Simplayfi, he specialized in training and development on leading edge technologies in the fast-moving consumer goods and retail sector.

He has built on this strong training background to design and deliver simulations and communication programs that pragmatically address the real-world issues that require training and cultural change to ensure the implementation of best practices.

Stuart Laing | Simplayfi
John Rozsa | Simplayfi Americas
Simplayfi Americas

John Rozsa

With almost 40 years of diverse experience in both well-established, global IT organizations and start-up ventures, John can quickly add value to any IT or business organization.

He spent his first 20 years honing his skills in the corporate environments and devoted the past 20 years consulting for dozens of Fortune 100, 500 and large organizations including federal and state entities.

Engagements range from general Business Process, OCM, and Service Management consulting. While all these roles keep him energenically engaged, facilitating business simulations excites him the most since it becomes quickly apparent the impact it makes on all the participants.

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